Looking to explore Cape Town and the Western Cape? Wesgro, the official tourism, trade, and investment agency, has introduced an innovative suite of digital resources called “Playbooks” to showcase the region as a top travel destination.
The Playbooks include itineraries, maps, images, videos, and blogs, all easily accessible on Wesgro’s website. Tourism, contributing 10% to the region’s GDP, stands to benefit from these resources.
CEO Wrenelle Stander stated that the Playbooks aim to address challenges faced by the industry, especially post-pandemic. The resources are free to use and can be repurposed by the tourism industry, making it easier to market the region to both local and international audiences.
Organized around key themes like gastronomy, golf, and sustainability, the Playbooks align with the Western Cape government’s tourism blueprint. Ivan Meyer, MEC for agriculture, economic development, and tourism, praised the initiative as a way to drive economic growth and showcase the region’s heritage.
With Wesgro’s new digital resources, Cape Town and the Western Cape are set to captivate travelers worldwide and cement their position as sought-after destinations in the global tourism market.
